Supercharge your career growth in Management
Brand Management
Free Brand Management Course for Beginners
Learn brand management from basics in this free online training. Brand management course is taught hands-on by experts. Learn about brand elements, strategies, role of a brand manager & lot more in depth. Best for beginners.
What you learn in Brand Management ?
About this Free Certificate Course
This free Brand Management course will begin with defining what Brand Management is and why one needs to build a brand. The course discusses various Brand Management types, Brand Elements that exist in today's time. The course discusses the different strategies to carry forward efficient brand management as you move forward. Before wrapping up this free course, you will understand the difference between Marketing and Brand Marketing and also understand the difference between a product and a brand. In the final leg of this course, you will be knowledgeable about the role of a Brand Manager. After the course, you have a proper understanding of brand management and how companies add value to their brand.
Looking to build the key management skills to drive business excellence? Enroll in our MBA Courses to have a vast understanding of the market and eventually build a career in it.
Course Outline
In this module, we’ll understand the structure of this course. We will be discussing what is a brand and what all things can be branded.
Learn what Brand management and get an in-depth understanding of it with relevant real-time examples
We will be understanding the importance of brand management and how it affects the business in different ways through their shopping behavior, buying habits or emotional connection, etc.
In this module, we will be learning the different types of brands and their ways of brand management by understanding on what grounds the brand's vision and mission are aligned.
In this module, we will be discussing the most important part of brand management which is the pillars that hold up the brand. We will be discussing the importance of each brand element.
With this course, you get
Free lifetime access
Learn anytime, anywhere
Completion Certificate
Stand out to your professional network
1.5 Hours
of self-paced video lectures
Frequently Asked Questions
How can I build my career in brand management?
It is suggested to pursue one of the introductory bachelor courses amongst BBA, Media & Communications, Mass Communication, or Management Studies (BMS). You can also enroll in the course online ad learn it for free from Great Learning Academy. This course will give an understanding of how it works, various strategies and techniques employed to achieve brand management. You will, however, learn it with experience as you do.
What is brand management?
Brand Management is a marketing function that employs different techniques to increase the perceived value of a product, service, or brand value over time. When done effectively, the price of the products can raise and can also build loyal customers through positive brand association and pictures or a solid brand awareness campaign of the brand.
How long does it take to become a Brand Manager?
A degree or relevant skills will decrease the effort of learning brand management from scratch. But if you are unfamiliar with the concepts, then you will have to pursue a basic management degree or learn from a short-term course. Getting to the brand manager position will also depend on the skills and experience you have in the field.
What skills are needed for brand management?
Any person involved with brand management has to have a few essential skills such as:
- Analytical skills
- Attention to details
- Good understanding of trends
- Ability to understand and respond to customer wishes
- Creativity and ability to innovate original ideas
- Manage and allocate budgets
- Written and verbal communication skills
What are the advantages of brand management?
Brand management brings in a lot of advantages to the organization. Some of them are:
- Grows business
- Cultivates customer loyalty
- Creates brand awareness and builds value to the product
- Grows sales
- Builds network
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Brand Management Course
Brand Management is a process that creates, develops, and maintains a brand's identity and reputation. It involves various aspects such as market research, product development, marketing, advertising, and customer relationship management.
A Brand Manager oversees the development and implementation of branding and marketing strategies for a company's products or services. They are responsible for managing the brand image, maintaining brand consistency, and creating brand awareness.
Product and brand are related but different concepts. A product is a tangible item sold to consumers, while a brand is a collection of perceptions, emotions, and experiences associated with a product.
There are several types of brand management, including:
Market research: This involves collecting and analyzing the target market's needs, preferences, behaviors, and attitudes. This data informs product development, marketing and advertising strategies, and customer relationship management initiatives.
Brand identity development: This involves creating the visual and verbal elements that make up a brand's identity, such as the logo, slogan, packaging, and messaging. The goal is to develop a consistent and distinctive brand identity that appeals to the target market and sets the brand apart from competitors.
Product development: This involves designing, developing, and launching products that meet the needs and preferences of the target market. Market research should inform product development and align with the brand's overall positioning and identity.
Marketing and advertising: This involves creating and executing marketing and advertising campaigns to promote the brand and its products. The goal is to create brand awareness and interest and persuade customers to purchase its products.
Customer relationship management: This involves building and maintaining solid relationships with customers through initiatives such as customer service, customer feedback programs, and loyalty programs. The goal is to create customer satisfaction, loyalty, and advocacy for the brand.
Reputation management: This involves monitoring and managing the brand's online and offline reputation and responding to any negative publicity or customer complaints. The goal is to maintain and enhance the brand's positive image and reputation.
Brand equity management: This involves measuring and maximizing the brand's value through initiatives such as market research, brand extension, and brand licensing. The goal is to increase the brand's overall value and to ensure that the brand remains relevant and valuable to customers over time.
There are several types of brand management, including:
- Corporate Brand Management: Focuses on creating a robust and consistent brand image for a company as a whole.
- Product Brand Management: Focuses on creating a brand image for specific products or product lines.
- Global Brand Management: Involves managing a brand's image and reputation across multiple countries and cultures.
Brand elements are the key components that make up a brand's identity, including its name, logo, slogan, packaging, and visual appearance.
Brand strategies are a company's plans and tactics to build, manage, and grow its brand.
Some common brand strategies include:
- Brand Positioning: Defining a brand's unique value proposition and target market.
- Brand Awareness: Creating recognition and familiarity for the brand.
- Brand Extension: Expanding the brand into new product categories or markets.
- Brand Repositioning: Changing the perception of a brand to better align with market changes or new business objectives.
In each of these areas, a Brand Manager is in charge of developing and executing strategies that support the brand's overall objectives and ensuring that the brand remains consistent and relevant to its target market. They work associatively with cross-functional teams, including product development, marketing, sales, and customer service teams, to ensure that all brand elements are appropriately aligned and supporting its overall success.
