Online MBA equivalent PGDM Program

Learn core marketing concepts, including market research, marketing strategy, and the marketing mix. Identify customer needs, develop marketing campaigns, and measure marketing effectiveness.

Gain a solid foundation in financial accounting principles. Read and interpret financial statements essential for the financial health of a company and make sound marketing decisions.

Develop your skills in public speaking, presentation delivery, and persuasive communication

Gain statistical skills to collect, analyze, and interpret data. Apply essential for making informed marketing decisions tools to use data effectively.

Understand the fundamental principles of microeconomics, including supply and demand, market structures, and pricing theory. Develop effective marketing strategies.

Gain insights into human behavior in organizations, understand group dynamics, and learn to motivate and lead teams. Gain essential skills to work effectively with colleagues and clients in the marketing field.

Learn how to cost products and services and use cost data to make informed marketing decisions.

Learn about recruitment, selection, training, and development, as well as employee relations and compensation.

Learn how products and services are produced, how supply chains are managed, and how to ensure quality and efficiency. The production process can also impact marketing strategies.

Gain insights into financial planning and capital budgeting. Gain financial management essentials to justify marketing expenditures and demonstrate the ROI of marketing campaigns.

Develop a strategic plan for a company and how to implement that plan. Understand strategic management to align marketing activities with the overall business strategy

Learn about data collection, analysis, and visualization. Track the performance of marketing campaigns and identify areas for improvement

Develop skills in writing business reports, proposals, and other marketing materials for marketing success.

Understand the principles of macroeconomics. Learn about economic growth, inflation, unemployment, and fiscal and monetary policy. Understand the broader economic context to operate businesses.

Strategically explore leadership, motivation, and organizational culture. Cultivate skills to work effectively with internal and external teams and build strong relationships

Understand ethical issues in business and corporate governance principles. Develop skills to build trust with customers and stakeholders.

Learn business optimization techniques to allocate resources efficiently and maximize the return on investment of marketing campaigns.

Design, conduct research studies, and analyze and interpret research data. Communicate findings through visually appealing presentations

Machine Learning for Business Applications
Ace the increasingly popular and growing technology, Machine Learning, in different business applications. This course will shed light on how Machine Learning is helping businesses automate their operations in various industries, including healthcare, finance, and manufacturing. Learn Linear and Logistic regression, Decision Tree models, Clustering, and other concepts that help you make smarter decisions in your everyday business.

Data Visualization
This course is an excellent source for learning about data visualization and various aspects of data. Data visualization is a way of presenting data in a graphical or pictorial format. It can be used to present data in a more easily understood format. You can use it to show trends, patterns, and relationships in data. They can be used to make comparisons or show changes over time. The course includes an introduction to Tableau, Storyboards, and special charts and parameters in Tableau.

Marketing Analytics
Build your knowledge around Marketing and Retail Analytics, a practice of measuring, managing, and analyzing marketing performance to optimize marketing campaigns and improve ROI. Once you master marketing analytics, you can use it to track and analyze various marketing metrics, such as traffic, conversion rates, customer acquisition costs, customer lifetime value, and more, that can help you frame your marketing strategies.

Web & Social Media Analytics
Get a broad view of Web and Social Media Analytics with this course. Web analytics is the measurement, collection, analysis, and reporting of web data for the purpose of understanding and optimizing web usage. In contrast, Social media analytics is the process of gathering, measuring, and analyzing data from social media platforms and sites. Web and Social media analytics can be used as a tool for business and market research and to assess and improve the effectiveness of a website.

AI for Business
In this course, you will master one of the world’s most in-demand skills, Artificial Intelligence. The course will take you through the technology used to develop products, create marketing strategies, and improve customer service. Learn about different applications of AI in business, the basics of Big Data, Natural Language Processing, and other concepts to implement them in real life.

Product & Brand Management
The course is about Product and brand management, which is the process of developing and managing products and brands within a company. It includes all aspects of a product's life cycle and product portfolio. The learners will acquire knowledge of Brand Management fundamentals that ensure the products are well-positioned in the marketplace. The course will also focus on the significance of Branding and the Strategic Brand Management Process.
 

Digital Marketing
This course will equip students with the knowledge, skills, and attitudes required to work in the digital marketing industry. You will learn about the various aspects of digital marketing, such as SEO, Google Ads, Social Media Marketing, Email Marketing, Content Marketing, and Affiliate Marketing. The course will teach you how to confidently drive business growth by launching impactful multi-channel campaigns.
 

Marketing Analytics
Build your knowledge around Marketing and Retail Analytics, a practice of measuring, managing, and analyzing marketing performance to optimize marketing campaigns and improve ROI. Once you master marketing analytics, you can use it to track and analyze various marketing metrics, such as traffic, conversion rates, customer acquisition costs, customer lifetime value, and more, that can help you frame your marketing strategies.
 

Web & Social Media Analytics
Get a broad view of Web and Social Media Analytics with this course. Web analytics is the measurement, collection, analysis, and reporting of web data for understanding and optimizing web usage. In contrast, Social media analytics is the process of gathering, measuring, and analyzing data from social media platforms and sites. Web and Social media analytics can be used as a tool for business and market research and to assess and improve the effectiveness of a website.
 

Integrated Marketing Communications
Learn to use Integrated marketing communications (IMC), an approach to marketing communications planning that helps you choose the best marketing tools to achieve your objectives. After learning how to use the IMC approach, you can integrate all the elements of the marketing mix- advertising, public relations, promotions, and direct marketing, to maximize the impact on consumers and other end users at a minimal cost.

Business Excellence for Competitive Advantage
Get familiar with Business Excellence which means continuous improvement of all aspects of an organization to achieve superior performance. This can include improving customer satisfaction, increasing efficiency and productivity, and reducing costs. Learn about various quality management tools and techniques that help businesses achieve business excellence.
 

Supply Chain and Logistics Management
Elevate your supply chain management skills with this course. This helps managers to monitor, control and optimize their supply chain and logistics processes. After completing this course, you will understand all about Inventory Management, Total Quality Management, and performance analytics. The goal of supply chain and logistics management is to ensure that the right resources are in the right place at the right time to meet the customer’s needs.
 

Service Operations Management
Unwind yourself with Service Operations Management, planning, organizing, and controlling the resources and processes of a company’s services business in this course. It includes developing and managing service products, designing and managing service processes, and managing service quality, which will help your business in the long run.
 

Project Management
In this course, you will learn about project management and how to create and manage your projects. This course is designed to provide you with a strong foundation in project management. You will learn about Risk Planning, Resource Planning, Budgeting, project Monitoring, and Control. All these concepts will be helpful for you to manage projects well for the business.
 

Strategic Sourcing Management
Strategic Sourcing is an important approach to Supply Chain Management that aims to achieve the lowest Total Cost of Ownership (TCO) along with minimal supply chain risk. In this course, you will learn how Strategic sourcing is done and how it better aligns the sourcing and business objectives. The course will include topics like Auction, E procurement, Negotiation, and Contracting.

Financial Statement Analysis
Built on foundational courses like FADM and Managerial Accounting, students in this course learn to analyse financial statements for supporting and validating business decisions. They demonstrate how detailed analysis of financial numbers inform upon the financing and investing activities, matched with the firm’s financial position and performance. The course also helps in understanding the nuances of Deferred Tax Assets and Liability; the Impact of Foreign Exchange Rate; changes in the accounting policy on the financial analysis of a company, including credit analysis and equity analysis. Valuation, a crucial skill for finance professionals is also covered.
 

Financial Modeling
Conceptualising and creating models helps managers and stakeholders deal with complicated data and arrive at solutions quickly and efficiently. In this course students learn modelling techniques for forecasting financial statements and for financial decision making for investments. Students also learn to conceptualise, design and create financial models based on objectives.
 

Financial Management for Designing Marketing Strategy
The course revisits the nuances of finance to provide an appreciation and understanding of some of the critical confluence areas of finance and marketing. Students learn to demonstrate analytic and decision-making skills in the realm of marketing using financial knowledge, and develop the ability to anticipate, strategize, and plan marketing to achieve glocal organizational goals.
 

Financial Analytics
As an institute championing the analytics cause in management education, this course helps develop an appreciation for various machine learning tools applied to finance. Students learn to select, implement, and evaluate models for the appropriate finance scenarios, and to understand the implications of modelling risk based on assumptions that might change.
 

Wealth Management
Saving and investment are two different things. The former focuses on finding venues to park funds, whereas the latter focuses on how to make it grow. Majority of working professionals need to learn how to manage their wealth by identifying their financial goals and working towards achieving them in a prearranged manner. This course will help professionals understand the concept of wealth management and financial life cycle. It will help them design their personal financial plans and evaluate different investment channels for wealth creation. The course will also teach basics of direct taxes, which are relevant for wealth management like computing taxable income, designing a salary structure and computation of capital gains.