Top 10 Digital Marketing Jobs for Freshers

As we enter the digital era and move most of our business processes to an online platform, the application of digital marketing has widely increased. Recruiters are looking to hire individuals with digital marketing skills. The number of digital marketing jobs available are rapidly increasing as well. As a fresher, you may not know what are the latest job openings, and where to start your career. In this blog, we are list the top 10 digital marketing jobs that you can apply to at the moment. We hope that this helps and you are able to build a successful career in the domain. Let’s get started!

Top 10 Digital Marketing Jobs for Freshers

1. Digital Marketing Executive

Company Name: SUNSTONE EDUCATION TECHNOLOGY PVT. LTD

Work Experience: 0-2 Years

Location: Pune, Mumbai, Bangalore, Indore, Delhi NCR, Greater Noida

Skills/Responsibilities:

Work on designing, creating and managing various digital marketing campaigns on different platforms such as Google AdWords, Facebook, Instagram, LinkedIn and other relevant platforms
Design content for digital campaigns, select the target audience, and understand the consumer behavior
Measure campaign performance and suggest ways to improve engagement
A strong understanding of digital marketing tools such as Google Analytics, Webmaster Tools, SEMrush

Industry Type: Advertising, PR, MR, Event Management

Educational Qualification:

UG: Any Graduate in Any Specialization

2. Ecommerce & Digital Marketing Executive

Company Name: CityGreens ( Vertical Farming Technologies Pvt Ltd )

Work Experience: 0-5 Years

Location: Bangalore

Skills/Responsibilities:

Work on product Listing on various marketplaces such as Flipkart and Amazon
Should be able to manage category on website and e-commerce portals
Ability to work on optimizing digital campaigns through Google AdWords
Create content for various social channels such as Facebook, Instagram, Twitter, etc, to improve brand awareness
Communicate with the marketplaces to resolve operational issues

Industry Type: Agriculture, Dairy

Educational Qualification:

UG: Any Graduate in Any Specialization

PG: MBA/PGDM in Marketing

3. Digital Marketing Executive

Company Name: Bud

Work Experience: 0-2 Years

Location: Bangalore

Skills/Responsibilities:

Work on the implementation and execution of all of digital marketing activities for every online platform such as Facebook, LinkedIn, Twitter, Instagram
Work on new lead management and client interactions
Should have a strong working understanding of Google Analytics and other third party analytics tools
Ability to perform keyword research, competitive analysis and page ranking
Should have knowledge about on-page and off-page SEO

Industry Type: Advertising, PR, MR, Event Management

Educational Qualification:

UG: Any Graduate in Any Specialization

PG: Any Graduate in Any Specialization

4. Digital Marketing Lead

Company Name: Marcella

Work Experience: 0-2 Years

Location: Bangalore

Skills/Responsibilities:

Responsible for optimizing user funnels and conversion points
Work on the campaign Setup – Search, Display, Remarketing, Google Shopping
Should be able to develop digital marketing strategies
Plan SEO/SEM, email, social media and display advertising campaigns
Graphic designing/knowledge on creative designing tools is an added advantage

Industry Type: IT-Software, Software Services

Educational Qualification:

UG: B.Tech/B.E. in Any Specialization

PG: MBA/PGDM in Any Specialization

5. Digital Marketing Executive

Company Name: Sobha Limited

Work Experience: 1-2 Years

Location: Bangalore

Skills/Responsibilities:

Knowledge about digital marketing campaigns
Must have a MBA/Marketing background

Industry Type: Construction, Engineering, Cement, Metals

Educational Qualification:

PG: MBA/PGDM in Marketing

6. Associate – Digital Marketing

Company Name: Accenture

Work Experience: 1-3 Years

Location: Bangalore

Skills/Responsibilities:

Must be well-versed with basic statistics and terms involved in the day to day business
You will work on helping the clients market their products or services using digital technologies
You will work as a team to initiate, plan, and execute projects while also tracking, managing dependencies, predicting, and mitigating risks

Industry Type: IT-Software, Software Services

Educational Qualification:

UG: Any Graduate – Any Specialization

PG: Post Graduation Not Required

7. Digital Marketing Executive

Company Name: Crescat Consulting Private Limited

Work Experience: 0-1 Years

Location: Bangalore, Kochi, Mumbai

Skills/Responsibilities:

Knowledge about SEO and SMO
Assist with planning marketing strategies
Help in driving traffic and engagement to the website

Industry Type: IT-Software, Software Services

Educational Qualification:

UG: Any Graduate – Any Specialization

PG: Post Graduation Not Required

8. Digital Marketing Generalist (SaaS)

Company Name: Felurian Technology Private Limited

Work Experience: 1-4 Years

Location: Bangalore, Delhi NCR

Skills/Responsibilities:

You will work on partnering with bloggers or other content creators to publish the content on highly relevant platforms
Work on repurposing content into different formats
Publish content on affiliate websites, community forums, and social media
Work on SEO analysis and help in identifying keywords, link building opportunities
Research competitor backlinks

Industry Type: Other

Educational Qualification:

UG: Any Graduate – Any Specialization

PG: Post Graduation Not Required

9. Digital Marketing Manager

Company Name: Snaphunt

Work Experience: 1-4 Years

Location: Bangalore

Skills/Responsibilities:

Plan and control the digital marketing budget
Perform A/B testing to optimise digital marketing performance
Must have knowledge about SEO/SEM, Media Buying, PPC, Google Ad Words, Display Ads and Facebook Ads
Create CRM campaigns with the help of customer insights
Analyze the email marketing activities and other social campaigns to drive insights and recommendations

Industry Type: Other

Educational Qualification:

UG: Any Graduate – Any Specialization

PG: Post Graduation Not Required

10. Digital Marketing Analyst

Company Name: Turing

Work Experience: 1-3 Years

Location: Bangalore, Mumbai, Delhi NCR

Skills/Responsibilities:

Work with copywriters and engineers to create an email marketing process
Plan, Build, and Deploy all email marketing campaigns and also recommend the best-practices to be followed
Generate mobile-friendly email templates from scratch
Create visualizations to demonstrate performance of email marketing campaigns
Set up and manage Tracking Mechanisms

Industry Type: IT/Software Services

Educational Qualification:

UG: Any Graduate – Any Specialization

PG: Post Graduation Not Required

A digital marketing role is a position within a company that is responsible for overseeing and executing digital marketing campaigns. This person is in charge of developing and managing digital marketing strategies and tactics, as well as measuring their effectiveness. They work with other members of the marketing team to create and implement digital marketing plans that reach and engage customers online. Different roles have emerged to take on different tasks in this new landscape. We will look at some of the most common ones below:

Developing and managing digital marketing campaigns
Managing the company’s website
Developing and managing digital marketing budgets
Managing the company’s social media presence
Developing and managing email marketing campaigns
Developing and managing search engine optimization (SEO) and search engine marketing (SEM) campaigns
Developing and managing marketing automation campaigns

The demand for digital marketers is high because businesses are increasingly realizing the importance of having a digital presence. With this, the popularity of Digital Marketing careers is also increasing. It is because digital marketing jobs are one of the best paying jobs and provide exciting job opportunities in the digital marketing career path. The Managers and founders are nowadays on a hunt for skilled digital marketers who can do justice with the company’s digital marketing strategies.

So, how do Managers and Founders Hire Freshers for Digital Marketing roles?

There is no one-size-fits-all answer to this question, as the best way to hire a fresher for a digital marketing role will vary depending on the specific needs and requirements of the organization. However, some skills that every recruiter would like to find in a Digital Marketer candidate include Search Engine Optimization (SEO) skills, Copywriting skills, effective execution of strategies, Data Analytics skills and more. Let’s have a look at what experts have to say:

Technology and Marketing Automation

Digital marketers must have strong technical skills and knowledge in order to be able to use marketing automation tools effectively. Additionally, they must be able to understand and use data to make informed decisions about marketing strategy.

SEO Skills

SEO skill is important for a digital marketer because it enables the marketer to improve a website’s ranking on search engines. This, in turn, results in more website visitors and, ideally, more conversions.

Data Analytics

A digital marketer with good data analytics skills can use data to measure the success of their campaigns and to make better decisions about where to allocate their resources. They can also use data to identify new opportunities and to optimize their campaigns to achieve better results.

Digital Savviness and Willingness to learn

A high level of digital savviness is important for any role in today’s business world. However, it is especially important for a position that involves managing and overseeing a company’s online presence. A willingness to learn is also important, as new technologies and platforms are constantly emerging and changing.

Strong LinkedIn profile

LinkedIn is a social networking site for professionals, and it can be used for recruitment purposes. Few recruiters prefer considering Linkedin profiles as a source of information for knowing a candidate better.

Customer Relationship Management

Digital marketers need to have excellent customer relationship management (CRM) skills in order to be successful. CRM skills allow marketers to connect with customers and create long-term relationships. By using CRM skills, digital marketers can collect and track customer data, understand customer needs, and respond to customer feedback. CRM skills also help marketers personalize content and communications for each customer.

Design Fundamentals

Digital marketers need to be able to design effective and visually appealing ads, landing pages, and other marketing collateral. They should also be able to use design software to create these items.

Copywriting

Copywriting is essential for digital marketers. Through copy, they can persuade website visitors to take the desired action through copy, such as downloading a white paper or signing up for a mailing list. Copywriting skills can also help to improve the visibility of a website or blog post, making it more likely to appear on search engine results pages.

Strong Communication Skills

Digital marketing is all about communicating with customers through digital channels. This can include email, social media, or marketing automation tools. Learning excellent communication skills are essential in order to create effective digital marketing campaigns. Marketers must be able to understand their customers’ needs and communicate with them in a way that resonates. They must also be able to create engaging and relevant content to their target audience.

Pro Tip: Learn Digital Marketing and the aspects of online marketing. As a digital marketer, you should be proficient in search engine optimization, paid search, email marketing, social media marketing, and website design and development. Additionally, you should be able to track and analyze your marketing results to identify opportunities and optimize your campaigns.

Creativity

Creativity skills in digital marketers refer to the ability to think of new and innovative ideas to promote a product or service online. This may involve developing new marketing campaigns, creating original content, or finding new ways to reach customers. Digital marketers and the future leaders who are creative and innovative can be successful in promoting their products and services online.

Creativity is also essential. I always look for someone who can think outside the box and craft something unique. Such a worker can always come up with lovely ideas fast.

I once hired a creative digital marker. And his creativity gave him an edge over his colleagues. He could think fast and deep, see things from another perspective, and come up with fantastic ideas.

Vasilii Gamov,

CMO at Richads

The thing I look for most, when hiring digital marketers, is creativity and an ability to speak, critically, about different marketing campaigns. I always ask candidates to think of a famous marketing campaign and explain why they believe it failed or succeeded. This gives me insight into their ability to analyze what works and what doesn’t and let’s me know, right away, if they are able to identify any cracks in a campaign.

Bryan Philips,

Head of Marketing at In Motion Marketing

Content Creation

Content creation skills are essential for a digital marketer. They need to be able to create high-quality, engaging content for their website, social media, and other marketing channels. This includes blog posts, articles, infographics, images, and videos.

The creation of content that attracts a company’s intended audience is at the heart of digital marketing. The goal should not only be to produce high-quality, SEO-friendly content, but also to comprehend the process of effectively engaging people. It is suggested that producing evergreen content be included as a goal. This ensures that the material will still be relevant to the customer’s needs whether they find it a day later or years later.

Paul Thornton,

Marketing Manager at GO rentals

Because the technical aspects of a digital marketing role are constantly changing and often different from company to company, I like to focus much more on content and vision. I want to know that you can write well, are skilled at taking a variety of angles on a topic, and have a strong sense of how to drive online engagement.

Devon Fata,

CEO, Pixoul

Wrapping up

Digital marketing is more than knowing how to run social media ads, be creative, or run an SEO campaign. A Digital Marketer has a set of skills that holistically add incredible insights to an organization.

Even though there will be many changes in the coming years due to automation, marketing skills will still remain critical for every professional in today’s society.

Digital marketing techniques are updating quickly due to the introduction of new platforms, channels and technology providers. However, marketing professionals must update their knowledge regularly, which saves time and helps in better execution of the digital marketing strategies.

Looking for a job in the Digital Marketing Industry?

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This brings us to the end of the blog on the top digital marketing jobs for freshers in 2024. We hope you are able to benefit from the same. If you’re looking to enhance your skills and learn about the top-emerging technologies, upskill in the field of Digital Marketing with Great Learning Academy‘s free courses today!