Top Design Thinking Innovations

By Great Learning Team Updated On: May 6, 2024 2852

What is Design Thinking?
Why Design Thinking?
The Value of Design Thinking in Businesses
Some Perks of Embracing a Design Thinking Approach
ROI Gains from Design Thinking Approach
Design thinking Takeaway For Businesses
Conclusion

What is Design Thinking?

The Design Thinking approach involves a designer’s thought process and skills to help systematically extract, teach, learn design thinking techniques. The data science concept could be applied in designs, business models, and our fast-growing technological society.

Design Thinking is a repetitive process in which the primary aim is to understand the user, challenge the existing working strategies, and redefine problems to identify alternative solutions. It provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods capable enough to generate a solution for the issues.

Some famous design thinking examples revolve around a keen interest in developing an understanding to know the customer and the market demand for which the designing of the products or services is being done. It helps us observe, learn about the customer, and develop empathy with the target user.

So choosing a design thinking online courses is beneficial in handling problems that have no prior solution by re-framing the problem in human-centric ways, creating many ideas in brainstorming sessions, and adopting an approach in prototyping and testing.

Why Design Thinking?

Thinking like a designer is a lot more than being creative. It can transform the process of developing products/services and strategies.

If businesses can bring together what is desirable for a customer, which is more technologically feasible and economically viable, they can certainly get an edge over the other business competition.

It also allows people who are not trained as designers to utilize creative tools and dynamically tackle challenges.

The Value of Design Thinking in Businesses

Businesses have slowly come around to recognize that the design thinking trend can be used as a differentiator to respond to changing trends and customer behaviours. The Fortune 500 names such as Apple, Microsoft, Disney, and IBM have inculcated the design thinking approach and are the best Design Thinking examples. They have justified the intrinsic value of design thinking as a competitive push that impacts the bottom line and leverages business growth.

They have utilized the method and concluded that design innovation happens at the intersection of customers’ desirability, viability at the business level, and feasibility for technology. Design thinking—a product design approach that has been slowly evolving since the 1950’s—includes all three factors.

In a design-driven culture, companies are not afraid to launch a product that is not perfect for the consumers, which means going to market with an MVP (minimally viable product), learn from the customer feedback, incorporate the same. And then build and release the next version of the perfect product. The Design Thinking approach provides the opportunity to flourish, explore the market, and work according to customer mentality

Some Perks of Having a Design Thinking Approach

Helps in tackling creative challenges

Design thinking offers the firms an opportunity to take a look at problems from a completely different perspective. The process of design thinking adds creativity to solve an existing issue in a company.

The entire design thinking approach will require intense brainstorming and ideas formulation, which can expand the learner’s knowledge. By putting a design thinking approach in the business model, employees can collaborate to get feedback, which thereby helps in creating an invaluable experience to serve the clients in a better way.

Helps in effectively meeting client requirements

As the design thinking trend involves prototyping and testing, all the products at the MVP stage will go through multiple rounds of testing and customer feedback for quality assurance.

With a proper design thinking approach in place, the businesses are more likely to meet the client’s expectations as clients are directly involved in the design and development process.

Expanding market knowledge with design thinking

The design process goes through multiple evaluations and testing procedures. This iterative process, a design thinking step, does not stop even after the deliverable is complete.

Companies continue to measure the results based on the customers’ feedback received and ensure that the customer has the best experience using the product.

By involving themselves in such a process, the design thinkers constantly improve their understanding of the customer’s perspective. And, as a result, they will be able to figure out certain aspects such as what tools should be used to leverage sales, how to bridge the weak gaps in the deliverable, etc.

Boosting the morale of employees and enhancing the firm performance with design thinking

Sometimes, facing challenges in the marketplace could be stressful for the entire organization. Changing and re-structuring the working strategies to cope up with the business world can be even more stressful. Embracing a design thinking ideology can help both businesses and employees deliver solutions to all their existing problems and the firm could find it by focussing on the deliverable. It can be encouraging and supportive of the organization.

ROI Gains from Design Thinking Approach

Calculating the return on investment (ROI) of design thinking can be a challenge in any organization. It is a complex process where the changes made in the business’s operations may not directly reflect the product’s overall change in performance compared to the previous market and sale share.

However, many cases show clear signs that a design thinking approach provides significant, positive change in the business model, making the product and services capable enough to satisfy the clients.

Read More: How Design Thinking has Revolutionised Five Prominent Industries

Design thinking Takeaway For Businesses

Design Thinking is essentially a problem-solving approach specific to design, which involves analyzing and assessing known aspects of a problem and identifying the more ambiguous or peripheral reasons that contribute to the conditions of a problem. Yes, it contradicts the old-school scientific approach, where the concrete, practical, and known aspects are tested to arrive at a solution.

Design Thinking is an iterative and a non-linear process in which knowledge is questioned and acquired to help us reframe a problem to identify alternative market strategies and solutions that might not be instantly apparent with the initial level of understanding. Design Thinking is often known as ‘outside the box thinking, as designers are trying to develop new ways of thinking that do not abide by the dominant or more mundane problem-solving methods – just like artists do with their out-of-the-box skills.

Design Thinking helps improve products by analyzing how consumers interact with them and investigating and understanding the conditions in which the user operates it. The design thinking approach can be incredibly feasible and reliable and could also offer businesses creative innovations that were not previously thought of or even possible.

The Design Thinking approach offers us a means of digging that market knowledge to uncover ways of improving customer experiences and enhancing the quality of products and services to attain complete customer satisfaction. If companies can bring out an integrated customer experience, the approach might open up opportunities to build new businesses.

Design thinking trend that will fade away in a month or a short period of span. It is gaining some serious traction, not just in product companies and the marketplace, but also in other areas of human society such as education and science.

Conclusion

Learn more about Design Thinking trends, know the recent Design Thinking examples and how the Design Thinking approach has impacted an organization, then learn more about it by enrolling in the Stanford Design Thinking course. During the program, you will work on assignments and a final reflection to synthesize what you’ve learned. Do not forget to tap on the Clap button if you like the blog. You can also share this blog amongst your peers on various social media platforms. Also, if you have any further questions about the Design Thinking approach, Design Thinking examples, or Design Thinking steps, please feel free to drop a comment below.