Wharton Online

Wharton Online’s Advanced Digital Marketing and Growth Strategies Program is designed for you to master modern digital marketing strategies with AI, analytics, and CLV. 

The program is suitable for young professionals who are interested in setting up their careers in the modern digital age. The participants will learn a mix of strategies, procedures, and frameworks that are essential to expanding the company’s market share and boosting revenue by having crucial insights into consumer behavior.

The Wharton School of the University of Pennsylvania is a highly regarded institution that offers a variety of online programs to learners around the world. If you're considering pursuing an education in digital marketing, you might be wondering why you should choose Wharton Online.

Here are several advantages of choosing Wharton Online:

1. World-Class Faculty: Wharton's faculty includes some of the most respected professors in the world of business, many of whom have extensive experience in their respective fields. They bring a wealth of knowledge to the classroom, as well as practical insights that participants can use to enhance their learning.

2. Flexible and Convenient Learning: Wharton Online professional education programs are designed to be flexible and convenient, allowing participants to learn at their own pace and on their own schedule. This makes it an ideal choice for busy professionals who want to pursue further education while maintaining their work and personal commitments.

3. Highly Interactive Learning Environment: Wharton Online professional education programs are highly interactive featuring a variety of multimedia resources, such as video lectures, case studies, and hands-on projects. These resources are designed to engage learners and promote active learning, helping them to understand and apply the course materials better.

4. A Global Community of Learners: Wharton Online attracts participants worldwide, creating a diverse and vibrant community of learners. It allows participants to broaden their perspectives and gain a better understanding of the global business landscape. Over 100,000 learners have earned certificates with Wharton Online, and over a million have accessed their courses.

5. Prestigious Reputation: Wharton Online is part of the University of Pennsylvania, one of the most prestigious universities in the world. An advanced certificate from Wharton Online can help you stand out in a competitive job market and command a higher salary.

The online digital marketing certificate program is delivered by distinguished professors at the Wharton School of the University of Pennsylvania. Discover how products, ideas, and behaviors are curated from scratch with leading experts. The faculty’s research has been published in leading journals and featured in outlets like the New York Times, Wall Street Journal, and Harvard Business Review.

Here is the list of faculty members for the advanced digital marketing program from the Wharton School of the University of Pennsylvania:
 

• Peter Fader, PhD

Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School

His expertise centers around analyzing behavioral data to understand and forecast customer shopping/purchasing activities. He consults with global firms to devise successful marketing strategies across various industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals.
 

• Ron Berman, PhD

Assistant Professor of Marketing

His research focuses on digital marketing and marketing analytics. His work has appeared in prestigious marketing journals such as Marketing Science and the Journal of Marketing Research. Professor Berman holds a PhD and MSc in Business Administration (Marketing) from the University of California, Berkeley; an MBA and MSc in Computer Science from Tel-Aviv University; and a BSc in Computer Science.
 

• Raghuram Iyengar, PhD

Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director, Wharton AI & Analytics for Business, The Wharton School

Professor Iyengar's research interests include pricing and social networks, and he teaches market research and analytics. His pricing research focuses on the effect of multi-part pricing schemes on consumer response. Professor Iyengar's teaching interests focus on marketing analytics.
 

In addition to teaching faculty, the program conducts industry expert masterclass sessions where the learners will work with seasoned digital marketing professionals. These industry experts provide personalized mentorship, and the learners also get personalized feedback on assignments and projects.

Yes. Upon the successful completion of the program, the learners are awarded a certificate of completion from Wharton Online to showcase in their portfolio.

The Advanced Digital Marketing and Growth Strategies Program will run for 12-weeks.

Yes. Wharton School has more than 20 research centers and initiatives that serve as a hub for exchange and study where faculty, learners, and business community members address global challenges.

You need to be connected to the internet in order to access Wharton Online courses. Videos are only available through online streaming; you cannot download videos to watch them later.
 

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